Deep Expertise Across the Regulated Gaming Landscape
The gaming industry is not one market but many, and each carries its own body of regulation. The rules that govern an online casino bear little resemblance to those for a lottery, a betting exchange or a crypto-native product — and a strategy that works in one sector can create real exposure in another. We advise operators, suppliers and investors across the full landscape, bringing gaming-specific knowledge to each sector rather than treating regulation as a single subject.
Sectors + Heading: Specialist Counsel Every Stagefor Every Gaming Sector
Online Casino
We support casino operators across the full lifecycle: licensing and renewals in the markets that matter to you, game and RNG compliance, player-protection and responsible-gaming obligations built into the player journey, KYC/AML and the handling and segregation of player funds, and the commercial agreements — platform, content and aggregation — that sit behind the operation. Whether you are preparing a first licence or expanding an established brand into new markets, we help you build on solid regulatory footing.
Sports Betting
We advise betting operators on obtaining and keeping the right authorisations, meeting sports-integrity requirements, and structuring the contracts behind odds, data and trading services. We also review promotion, free-bet and odds terms for compliance, and advise on the advertising and sponsorship rules specific to betting, so your product stays compliant as markets and offerings evolve.
Poker & Skill Games
We help operators classify poker and skill-based products correctly across the relevant markets, secure the licences that follow, and meet the requirements around player-funds protection, cross-border liquidity and shared player pools, tournament structures and prize handling. We also advise platforms assessing whether a new format needs a gaming licence at all.
Lottery & State Games
We advise on what is permitted, what requires a permit, and how to stay compliant in this environment — structuring charitable, promotional and prize-draw activity, reviewing mechanics and terms, and helping businesses confirm whether a planned promotion crosses into regulated lottery activity. We also support suppliers contracting with lottery and state operators.
Esports & Video Gaming
We help studios, publishers and platforms understand where these features stand against the law before a regulator decides for them: analysing loot boxes and in-game purchases, assessing skin-betting and third-party-marketplace risk, addressing age-verification and minor-protection duties, and advising on esports betting and integrity where wagering is involved.
B2B / iGaming Suppliers
We support platform providers, game studios, payment partners and data suppliers on both fronts: supplier and B2B licensing, certification and technical approvals, and the commercial agreements — platform, content, aggregation, white-label and revenue-share — that define who carries which obligations. For products sold across multiple markets, we map where a licence, a certification, or neither is required.
Crypto & Blockchain Gaming
We help operators and suppliers position crypto products against gaming, AML and emerging digital-asset frameworks: classifying crypto-payment and crypto-native products, adapting AML/CFT controls to on-chain activity, assessing the licensing implications of crypto settlement, and structuring token, NFT and play-to-earn mechanics. Getting this right before launch is far cheaper than retrofitting it afterwards.